In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of the enlightened consumer has posed new challenges as well as opportunities for marketing.
What we market may not have changed but how we market has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for the organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.
To truly harness the potential of internet marketing/online marketing and effectively leverage its impact on consumers, we need to have strong foundations in Digital Marketing. We offer a Professional Diploma in Digital Marketing, where the program focuses on:
This course is designed by practicing managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools. This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. The live experience of analyzing responses with analytical software, the launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the program. At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA) Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch a campaign for their organizations. The Professional Certificate in Digital Marketing analytics is recommended to anyone involved in the planning, implementing or monitoring the Digital strategies at their organisations - or anyone who is looking to add a new skill set and pursue a career in this dynamic field of online marketing. The programme is suitable for professionals of all levels and disciplines, as job roles have increasingly become complex and multitasking and most projects are executed with lean teams. The marketing professional from top to bottom in an organization should have not only awareness but also expertise to use these tools. Participants will also learn how to leverage these strategies to gain a competitive advantage for both their business and career.
The course is divided into 7 modules. Each of the modules has unique content, focus and objective. Each module will be led by a specialist/expert from industry and will have assignments relevant to it. Once a module is completed, the student will automatically progress to the next module.
2 hour session on Introduction to Digital Marketing
The assessment process is divided into two levels.
INR 45,000/- + GST
3 simple steps to join Professional Certificate Programme in Digital Marketing and Analytics:
After successful completion of the training the candidates will be awarded Professional Certificate in Digital Marketing and Analytics, a Joint Certificate from AIMA and Digital Vidya
|Classroom Training||Online Training||No hassels of travelling. Access recorded session in case you miss the class|
|High fees||Low fees||Save over Rs. 20000|
|No Midcourse Intership||Internship provided||Practical hand on experience to get you ready for the job|
|No hard copy of study material Provided||Online and Offline study material provided||World class study material from leading publishers|
|No exclusive content||Blogging and Content Marketing||Exclusive Module|
|Single Certification||Dual Certification||Get certified by the Apex Body of management in India|